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Technology Asset Management: With No Costly Hidden Agendas or Strings Attached!

When it comes to The Network, I constantly comment on the importance of our vendor-neutral perspective. But maybe I need to be a little more specific. Technology asset managers are generally so innundated by vendor hype that it becomes nearly impossible to distinguish the genuine value of any offering. It's time you had a resource you could trust to deliver strategic information without trying to sell you even more tech toys to get the job done!

I don't know about you but every time I search out a white paper or advice, there are always strings attached. The constant underlying messages are virtually the same: "Buy our product!" "Here's how our consulting services can solve all your problems." or "We represent you." My bottom line is this: ANY white paper that flogs a product or paid service is a white paper that comes with economic strings attached. But, could it be that that is precisely what you want? Do you actually enjoy investing an enormous amount of time sifting through the sales hype searching for that single nugget of truth that you can convert into technology or ITPM cost & risk reductions? Are you in any way fed up with solutions that are always predicated on purchasing the specific product or service?

The Business Technology Consumer Network is here to help you cut IT costs & risks: Period! We're not here to drain your budget. We do not exist to sell products and services for software or consulting corporations. We're here, as a group, to provide you with vendor-neutral knowledge & advice for optimizing IT Portfolio Management (ITPM). We don't DO sales hype & we don't deliver white papers written by or for vendors.

Maybe it's time to cut the strings. I firmly believe that the consumers of business technologies actually want access to knowledge that is genuinely developed BY technology asset management professionals FOR technology asset management professionals--advice that doesn't cost a bundle to purchase or implement.

I believe those same technology consumers want standards and best practices that don't cost more than they produce--standards that can be acquired and implemented quickly by ANY size enterprise--NOT just the big multi-nationals.

Next time you have to make an IT decision, try using our acid test. Ask yourself:

"If there are vendor materials involved, can I depend on this option to be free of hidden costs & agendas?"

If the product or service is not vendor-neutral, how can it represent your specific needs? Or, to put it another way: If vendors ARE involved, how could I not understand that they value their revenue streams significantly more than my unique needs? Remember the really great old quote:

"We're from the government & we're here to help..."

It works just as well with vendors, resellers and anyone else who is more interested in the revenue streams you represent than in your actual business needs. Please do not get me wrong--there are plenty of perfectly ethical companies out there who really do want to help. It's just very scary how many pocket-pickers wind up high on the search engine lists--many of them loudly proclaiming how vendor-neutral they are.

Acid Test Two - If nearly every communication you receive from a supplier or service contains vendor advertisements and content, you are probably not playing with a vendor-neutral supplier that genuinely has your interests at heart.

Agree? Disagree? Think I'm out of my mind? Let us know & we'll follow up.

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Anti Piracy Enforcement in Action: World�s Top Movie Pirates Get $3 DVDs!

When it comes to copyright piracy, the so-called anti piracy industry players have absolutely no clue who their real friends are. In fact, these intellectual property rocket scientists invest tens of millions in bringing software piracy or copyright violation lawsuits against their top consumers while rewarding those who blatantly steal the highest volume.

The latest brilliant move? Our top-of-the-line piracy friends in China are going to be able to purchase American DVDs for three bucks—that’s $3. Let’s see...

This would be China—one of the world’s leading sources of pirated movies.

This would be the country with the highest percentage of intellectual property and copyright violations in the known galaxy. Think I’m relatively insane? No, I’m not insane, I’m mad. Once again, the good guys are getting hammered while the "bad" guys get rewarded. Check out the original washingtonpost.com article by Joe McDonald (The Associated Press) HERE! Or, read on for more details.

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Anti Piracy: How You�ll Get Caught in The Software Piracy Audit Scam!

One of the key reasons we hear so much about software piracy or music piracy is that virtually any use an average person or company makes of these copyright protected products can be easily interpreted as illegal.

In reality, the vast majority of so-called software piracy events are nothing more than license violations-coupled with lousy record keeping business processes. Of equal importance is that the so-called anti-piracy industry, in reality, invests significantly more time and effort in copyright enforcement than in violations prevention (We’ll discuss this side of the scam in another Briefing).

Our First Bottom Line: There is an enormous and highly lucrative global copyright enforcement industry that feeds on consumer lethargy and it will continue to feed on our individual bottom lines until we all wake up and take action.

Software piracy is--to a very real extent--in the eyes of the beholder. Unfortunately the most powerful beholders have arranged it so that the legal definitions of piracy are so conveniently cloudy virtually anyone--right down to an 11-year old child (and younger) can violate federal and global copyright laws.

Read on for some serious details on how you set yourself up for that punitive copyright violation audit...

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Anti Piracy: Software Enforcement Audits Get More Lucrative Every Day!

In September, 2007, the Business Software Alliance (BSA) announced a record anti piracy settlement of over $3,467,000. The claim involved an undisclosed international media company we’ll call Target IMC. Realistically, the underlying costs of this single punitive copyright compliance audit event—the costs you never see published—easily exceeded $10M-$15M. Read on to discover how your company can be exposed to this type of software piracy audit. More importantly, we also discuss how Target IMC could have prevented, or at very least minimized, the financial impact of their ineffective software asset management techniques.

Do you honestly think that the software police and copyright cops aren't aggressively hunting your company for software piracy, license non compliance, and copyright infringement violations? Think again... Read on.

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